PROJECT OVERVIEW//

Dougie Lazer, the visionary behind DNA Illuminations, NYC's premier lighting and sound production, approached us during the challenging times of COVID. Faced with the removal of lighting and sound equipment from NYC's clubs, Dougie envisioned utilizing his top-tier inventory for livestreams to sustain the music scene. Over two years, we partnered with DNA, hosting weekly livestreams every Thursday evening. Operating within COVID safety guidelines, our team attended each livestream, providing real-time updates on socials and monitoring channels. We collaborated closely with weekly talent, gathering assets for promotion on DNA's social platforms.

Today, DNA Illuminations is thriving, having not only resumed operations but also expanded its reach and clientele, a testament to the success of our collaborative efforts during the livestreams amidst the shutdowns.

We are excited to be collaborating with DNA again to bring back the streams!